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AEO, GEO, and SEO Explained – AI is Changing Search Behaviour
Bryan Casson2025-07-04T16:40:17+02:004 June 2025|
Search is changing fast! Dive in to understand Answer Engine Optimisation (AEO) for direct AI answers, SEO for getting clicks on Google, and Generative Engine Optimisation (GEO) to appear in AI chats and LLMs. Learn how these different but linked tactics are your key to staying visible and winning online in today's fast moving AI world.
The Rise of the AI-Powered SEO Expert in South Africa
Bryan Casson2024-10-29T12:37:57+02:0029 October 2024|
Don't Let Human Expertise Become Obsolete. The digital marketing landscape is undergoing a dramatic transformation, driven in large part by the emergence of powerful AI-powered tools. In South Africa, this shift has led to the rise of a new generation of "self-taught" digital marketers, eager to leverage AI to propel their SEO efforts. While these [...]
AI Content Writing in South Africa: Is It Good or Bad for SEO?
Bryan Casson2024-10-18T11:07:21+02:0018 October 2024|
Unleash the power of AI for content creation while staying true to your brand voice. Learn how to create engaging, high-quality content that ranks well and resonates with your South African audience
How ChatGPT is Changing the Landscape of SEO
Bryan Casson2024-10-18T10:43:09+02:0013 February 2023|
Update: AI content writing is now formally accepted by Google if done correctly: View our latest article on "Is AI Content Writing in South Africa Good or Bad for SEO?" AI-Generated Paragraph == Start Search Engine Optimization (SEO) is a crucial aspect of digital marketing, and it has evolved significantly over the years. With [...]
SEO Copywriting Services That Help You Rank In South Africa
Bryan Casson2023-06-15T12:43:57+02:0023 November 2021|
We have years of experience when it comes to content optimisation, not to mention that our original content creation services are some of the best in the business.
New BERT Update Makes Google Search Smarter Using AI
Bryan Casson2022-02-18T09:23:57+02:0030 October 2019|
Google's latest BERT update introduces "context" to long-tail search queries. Learn how this can afffect your SERPs and overall ranking on Google.
Bryan Casson Talking SEO at #theREIS2019 with Google’s Anwar Jappie & Bruce Whitfield
Lisa Casson2022-02-18T09:23:57+02:0021 October 2019|
Casson Media MD, Bryan Casson was on the panel at the Real Estate Industry Summit (R.E.I.S 2019) at the Sandton Convention Centre on Friday 18th October with Google's Anwar Jappie & presenter Bruce Whitfield
3 Google Changes We are Looking Forward to Seeing in 2018
2022-02-18T09:24:23+02:0029 January 2018|
As we kick off yet another year in Digital Marketing, the updates that roll out throughout the year are hard to miss. From better performance enhancements to sales and everything else in between, here are three things we are eagerly waiting to see their influence as the year progresses.
What is Google Data Studio?
Lisa Casson2022-02-18T09:24:24+02:0017 October 2016|
Data Studio is Google's latest reporting tool that integrates with Google's products like Google AdWords, Google Analytics, Google Sheets and YouTube to create visually stunning reports to share with clients.
SEO is Mostly About Quality Copywriting And Keyword Research
Lisa Casson2022-02-18T09:24:24+02:004 November 2015|
Start With Competitor Research If you would like to have the competitive edge over your competition, it might be a good idea to know why they are so successful and which tools they are using that is getting them there. Key words are everywhere for everyone to see on the web, therefore using the keywords [...]
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