Getting Started With Professional Copywriting

If you run a business, then you will know how important it is to rank highly on Google. You will also know that this can be a real challenge to do if you do not have extensive SEO experience.

That’s where we come in. We are very proud to say that we have years of experience when it comes to content optimisation, not to mention that our original content creation services are some of the best in the business.

We will write according to the personality of your site, and we will also cater to any unique requirements you may have.

All in all, our content creation services are just what you need to rank highly on Google while also ensuring that you are appealing to every single potential customer who visits your site. Want to find out more about our services or how we can help you? Take a look below to find out more about our content writing and professional copywriting service.

Jump to the Copywriting Packages

Is your SEO Copywriting Good Enough?

Great content is essential if you want to experience success on the web. If you aren’t sure if your SEO copywriting is up to par or not, then here’s how to find out:

Your Writers are Not Native-English

This is a major, cardinal sin. It’s very easy to hire cheap copywriters from an offshore location, and what they create may be passable, but at the end of the day, you shouldn’t be settling for this.

When you come to us, you will be hiring a content writing service where the writers are able to both speak and write to your target audience, natively and fluently. Our copywriting services are highly revered and designed to suit your brand and message. Read below to find out more about our copywriting company.

You’re Not an Experienced Copywriter

Many people think that they can create their own content, saving time, money and energy. This is a good idea if you are an established author or qualified speaker.  That being said, there’s a high chance that you don’t work in any of these sectors.

Writing your own content is never a good idea if you are not a trained copywriter. It’s very easy to tell the difference between someone who is experienced and someone who isn’t.

Sometimes the difference can be seen in the first 100 words. That is why it is imperative for you to hire someone like us, so you can avoid this common pitfall. Contact our content creation service to find out more.

You’re Writing for SEO Purposes

Of course, you want your site to be optimised for the search engines. You also want your content to reflect the keywords you are trying to target, but you should always be writing for your prospects first. SEO should be the last step in your publishing process.

You Have Not Got Enough Content

Some small companies excel at creating great content, and they are even able to optimise it for SEO. This is great, but you have to be consistent. If you are not consistent then you absolutely won’t be generating the results you could be. It’s as simple as that.

Content Writing Services Our Proudly South African Company Has to Offer

Some of the many copywriting services our company has to offer can be found below:

Content Writing for Static Content (Pages) – 500 Words

Content is so important if you have a website. Our copywriting specialists will populate every page on your site with unique text that is high in quality.

We’ll sell your services and help you to advertise your products in the best possible light. If you feel as though the content you have now is lacklustre then there is a high chance that your site visitors agree.

This could be causing you to miss out on far more sales than you realise, but if you come to us, you have the assurance of knowing that every single paragraph we provide will be crafted by the finest wordsmiths in the business.

Why is Unique Content Important?

Unique content helps to add value to your site. It also does a lot for credibility as well. It truly doesn’t matter how much traffic you are getting, or what niche you are working in.

You have to make sure that you are continually adding new content to your site. Unique content helps you to:

  •       Grow your sales
  •       Increase conversions
  •       Rocket user engagement
  •       Boost your site’s DA

So, as you can see, creating unique content for your website pages is vital. Our 500-word service page creation service is designed to get your pages ranked, not to mention that we will always make sure that we convey the value that you have to offer. It’ll be unique with zero fluff and most of all, built around your brand. What more could you ask for?

Content Writing for Blog Posts  – 1000 Words

Our blog post creation services are some of the best in the business. We offer blog packages where you can get all of the content you need for a very affordable price. Our blogs will include images, links and keywords, meaning that we’re your one-stop-shop for anything SEO.

Helping you to Stand out in A Field of Competition

A blog can help you to maintain your strategy while also structuring your site with articles of educational relevance. Promoting your services is not an easy task, especially if you are part of a competitive industry. 

Blogs are the best way for you to stand out, not to mention that it could also help you to attract new clients. Want to find out more about how blogs could help you? Take a look below.

Building a Sense of Community

Blogs can help you to build a sense of community amongst your customers. You can provide them with all of the help and support they need when making a purchase, not to mention that you can also give them invaluable advice regarding after-care or assistance, long after the initial buying period.

Become a Figure of Authority

Blogs can also help you to become a figure of authority. They can rocket your DA and they can also be a worthwhile investment if you are trying to establish yourself as an influencer in your industry.

Research has also shown that 80% of companies would much rather have an advertisement in the form of a guide, as opposed to the typical “buy now” agenda. Customers are also getting tired of being bombarded with advertisements too. This is why blogs remain a creative and popular way to get your services out there.

Our blog creation service will rocket your brand identity, your rankings on the SERPS and your customer trust. Why not get in touch today to find out more?

Content Writing for Products   – 100 to 300 Words

If you don’t have well-written content for your products, then you are missing out. You won’t be enticing or engaging your customers as well as you could be. On top of this, you may also find that they end up buying from your competitor instead. This is the last thing that you need, so it is imperative that you create content that is reflective of what you sell, and the audience you are marketing to.

Our wordsmiths are some of the best in the business, not to mention that we will always learn the unique selling points of your brand so that we can convey this in the best way when trying to reach your customer.

Helping you to Stand out in A Field of Competition

A blog can help you to maintain your strategy while also structuring your site with articles of educational relevance. Promoting your services is not an easy task, especially if you are part of a competitive industry. 

Blogs are the best way for you to stand out, not to mention that it could also help you to attract new clients. Want to find out more about how blogs could help you? Take a look below.

Building a Sense of Community

Blogs can help you to build a sense of community amongst your customers. You can provide them with all of the help and support they need when making a purchase, not to mention that you can also give them invaluable advice regarding after-care or assistance, long after the initial buying period.

Become a Figure of Authority

Blogs can also help you to become a figure of authority. They can rocket your DA and they can also be a worthwhile investment if you are trying to establish yourself as an influencer in your industry.

Research has also shown that 80% of companies would much rather have an advertisement in the form of a guide, as opposed to the typical “buy now” agenda. Customers are also getting tired of being bombarded with advertisements too. This is why blogs remain a creative and popular way to get your services out there.

Our blog creation service will rocket your brand identity, your rankings on the SERPS and your customer trust. Why not get in touch today to find out more?

Content Writing for Power Articles or White Papers  – 2000 to 4000 Words

The best way for you to increase the number of backlinks that you have going to your site would be for you to try and create power articles and white papers.

We can create them for you, so the only thing that you need to do is sit back and let the results speak for themselves. Our writers have extensive knowledge on a variety of topics, not to mention that they will do deep research to ensure that they are encompassing the subject matter in the right way.

This ensures that your audience not only relates to the information in the power article but that they are also encouraged to share it on social media. Power articles are ideal for covering extensive topics, and they also help you to solidify your presence as being a leader in the industry.

It’s Time to Start Getting Results

Do you want to start getting serious results from your SEO campaign? Maybe you just feel as though you are spending more on your SEO than you are getting back in customer revenue.

Either way, we are here to help you to turn things around. Our team are some of the most experienced professionals in the business, not to mention that our wordsmiths are passionate about what they do. If you want to find out more about how we can help you, our services or anything else of the sort, then please do get in touch with us today.

Do you still have questions?
Give Casson Media a call on +27 67 114 8164 (Call or WhatsApp) or email us here.

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