It is a well-known fact that physically changing the aspects of your site to become SEO friendly will give you a major boost in your listing. Google uses a whole range of “signals” to determine ranking and a good majority of those signals take place in on-site optimisation.
What is On-Site Optimisation?
On-site optimisation includes changes made to a website that help enhance your chances of getting a better ranking. By default a website does not naturally perform, a little work needs to be done and some tweaks need to take place. Some common terms heard in the industry are “Keywords Analysis” and “Title Optimisation”, all of which are valid signals. It does not stop there, the list goes on and on with over 200 signals that can benefit your site.
How do We Apply It?
Trying to determine Google’s ever changing algorithm keeps us busy and it is physically impossible to apply every single Google signal to any given site. At Casson Media we try to determine which signals work best with your website and then apply those signals in a timely manner over a period of time. We do extensive research on every industry and we figure out whats works best for you. During the SEO implementation process, some signals are applied immediately and other gradually and not all signals work on all sites. There is a balance between keeping Google happy and keeping your visitors happy so we try to find a happy medium.